Explores data as a key source of intelligence and competitive advantage for businesses. With the explosion of electronic data and the demand for better and faster decisions, the role of data-driven intelligence is becoming central in organizations. Data mining is the process of converting the raw data into useful knowledge required to support decision-making. It automates the process of knowledge discovery, making us orders of magnitude more productive in our search for useful information than we would be otherwise. It also increases the confidence with which we can make business decisions.