Examines business strategies for firms that make technology products that feature digital components and network effects. Technology products face distinctive demand-side economic forces (e.g., how value is created) and supply-side forces (e.g., cost structures) that lead to distinctive outcomes and competitive strategies. Students learn from phenomenon and strategies such as: Why do firms in the IT industry give away their best products free? Why is it always ladies’—not men’s—night free in nightclubs? Why is software typically so defective?