Master of Science in Business Analytics Program Chair
Research Expertise: Advertising allocation models, direct-to-consumer marketing, dynamics of customer behavior and loyalty, time series analysis in marketing, dynamic advertising models, and spatiotemporal models
Associate Professor Ashwin Aravindakshan’s research interests center on learning how brands can better allocate their advertising resources (e.g., budgets, creatives, etc.) across different regions and/or multiple media over time. In addition to studying such dynamic advertising models, his research also investigates the dynamics of customer behavior and loyalty to help managers devise better communication and targeting policies to optimize their marketing mix at the individual level.
His research has been published in multiple journals, including Marketing Science, Operations Research, Management Science, Journal of Marketing Research and Marketing Letters.
He teaches courses in Customer Relationship Management and New Product Development.
Aravindakshan received his Ph.D. in business administration with a specialization in marketing from the Robert H. Smith School of Business at the University of Maryland in 2007 and a B.Tech. in aerospace engineering from the Indian Institute of Technology in 2001.